When you buy a hydrangea, do you care about what brand it is? That was the question and, ultimately, the mission we faced as our client. Bailey Nurseries was set to introduce a new variety of hydrangea that had a unique ability to rebloom all summer long. The result – the most successful new plant launch in the history of the garden industry.
national consumer advertising
brand launch dealer advertising
marketing analytics & metrics
magazine publication & e mag
point of purchase
promotional advertising campaigns
dealer specialty advertising