SCOTT SAMPLE

Maximize your brand.

My expertise is in creating unique and effective communications that unequivocally connect brands to their audience. This is the vehicle through which the consumer identifies and becomes attached to a product or service. It is the essential link between a brand and the marketplace. I strive to find the right chemistry between product attributes and your customer's aspirations, to create long-term growth and immediate action.

My focus is on brand strategy development, positioning, design and implementation of communications for Initio's clients. An award-winning, integrated, full-service advertising agency, for well past two decades Initio has held an esteemed position in the highly competitive and crowded Minneapolis/St. Paul advertising community. I've taken the lead in creating and developing a wide range of marketing solutions for Interactive, Print, Broadcast, Radio, Identity, Packaging, and Social Media, most recently in the launch of Pinion, an engaging new social media platform. 

Let's create a better brand.